I am Simon Frank – a consultant for online marketing and eCommerce. For more than 20 years I have been finding the levers that turn channels, assortment and processes into real profit.
There is no single out-of-the-box solution, whatever big tech vendors may suggest – there is an individual, specific one. Working it out is my craft.
Every channel shows what it really delivers.
Which channel contributes how much value? I set up a clean view of advertising effectiveness so budget flows to where it generates profit – not to the channel with the prettiest report.
The measurement window decides the result.
Lookback windows and measurement modes change results fundamentally – a successful channel turns into a disaster, or the other way round. Set arbitrarily, they make incremental growth impossible. I show methods that expose flawed approaches quickly and efficiently.
Only what earns profit stays on the shelf.
Product- and profit-specific marketing instead of the watering can: together we build a system that aligns assortment decisions and ad budget with margin – from bestsellers to silent loss-makers.
Take the driver's seat instead of just reacting.
Strategy is often confused with tactics. Tactics means merely reacting – the beginning of the end. Whether go-to-market or sharpening your existing direction: together we develop a strategy that lets you shape the future.
Clear goals that pull the whole team.
Every company has its own leadership style – and it stays. Methods like OKR still help make company goals precise and clear. The goal-definition step in particular opens up entirely new possibilities for you as a leader.
Less buzzword, more machine that does the work.
Much of what is called AI today is a perfectly ordinary algorithm – and still the biggest lever for profitability. A machine handles recurring tasks faster and with fewer errors. What, where and how: we work that out together.
The most common mistakes are made in the planning stage – and are hard to fix once operations are running. Hence these three steps:
Channels, measurement models, assortment, processes: we drill down to the core and find mistakes where they are made – in the planning.
Instead of out-of-the-box promises: a specific solution that enables product- and profit-specific marketing for your business.
Scaling without automating processes is no longer possible. We set up processes so growth ends in profit – not in extra work.
I help you successfully solve strategic and operational challenges in online marketing and eCommerce, drawing on more than 20 years of experience in online and digital marketing, performance marketing and company leadership as a C(S)MO.
My focus: optimising marketing channels and professionalising assortment decisions. In practice this means we build a system together that enables product- and profit-specific marketing – tailored instead of off the rack.
Thanks to broad experience across marketing channels I drill down to the core: advertising effectiveness, attribution, measurement models – the disciplines where success and failure are decided.
Want to know where profit is being left behind in your channels, your assortment or your processes? Write to me – I will get back to you shortly.